PULSE Advertising

PULSE Advertising
Originally uploaded by colorcritical.

PULSE Advertising is a premiere agency focusing totally on the film industry. They are also COLORCRITICAL. Color is so important to their success, they have made the investment in color management hardware and software in order to satisfy the needs of their art directors. The only thing stopping PULSE was where to find training and technical implemention. This is where I come in. I worked with the team at PULSE for two full days building profiles for their displays and their output for a seamless workflow and screen to print match. With an entire team spread across the studio, the print viewing conditions varied everywhere except for a uniform balanced lighting source near the large format printers. After the implementation and training the results were instantaneous. In fact the staff was so pleased, I got an email from Lori Dunlop, PULSE Production Manager, “…all we’ve heard today is art directors saying that they LOVE their color. and, it shaves so much time off of what we in production need to do just to get a print ready…kudos to you!”

Thanks Lori for working with me, you are a pleasure to work with. Thanks Scott for having the vision to get this right, and finally thanks to Ginny for being so on top of your operations. It is a pleasure to do business with all of you.

UCSD Color Imaging I – Spring 06

UCSD Color Imaging I
Originally uploaded by colorcritical.

If your looking for a 9 week course in digital imaging with an emphasis on color management then check out the University of California San Diego Extension Studies. I teach a course were the recomended reading is Tim Grey’s book “Color Confidence” and we use the Gretag Macbeth i1 Match System for calibration and profiling. Our equipment is up to date with a quad tone print system, Epson 2200′s, and hp Photosmart 8750′s all networked to Dell P4′s. The course is usually 3 hours a week from 6:30 to 9:30 pm. It’s interactive and the students actually build their own ICC profiles to be used with their choice of displays as well as have access to GMB i1 Spectrophotometers where they can build a custom output profile to the media of their choice. It’s an eye opening experience for those who want to best color their device can reproduce. If any of the students read this post I want to thank you for being patient with my schedule. I sometimes wish I had a clone. Also thanks to Annika at UCSD for also being so patient and personable, you make my day.