Thinking About Color

It’s easy to be overwhelmed with thoughts about color – especially if your responsible for color. Art Directors, Designers, Photographers, Commercial Printers, Pre-Press Professionals, all think about color all day. It’s overwhelming and at the same time easy to be complacent.  Are you really color critical? When was the last time you stretched your knowledge? Do you know about PANTONE’s new Goe Color and Plus Systems? Do you even know why you are calibrating your monitor? Can you produce a decent in-house proof? What I am trying to stress here is that it’s important to think about color – technically – and keep up with current technological trends. It’s important to stretch your knowledge base and take that class or attend that seminar. The best brands are crazy about precision color reproduction and print quality. The competitive landscape is only going to get more critical as time goes on.