Best Buy Corporate


Best Buy Corporate
Originally uploaded by colorcritical

I trained photo specialists in Minneapolis, MN on the use of a proper color managed workflow from capture to print. Best Buy aims to have imaging labs in their locations all over the country where photographers can get their best work printed to Z3100 and B9180 printers.

Best Buy is serious about photography and want to make sure their associates are trained and well equipped to handle the requests of photographers.

hp Photo Influencer Program

It is always a pleasure working with hp Photo Influencers Douglas Kirkland and David Saffir. X-Rite and hp contracted COLORCRITICAL services for the purpose of training on the new Z2100 and Z3100 Series Designjet Printers. We all met up at the DFA Lab to discuss digital print workflow with these new printers.

In thi shot Douglas and David were discussing the quality of the black density in David’s image of a night scene in Tel Aviv Israel. Douglas was commeenting on the quality of one his famous images of Jack Nicholson in One Flew Over The Cookoo Cookoo’s Nest.

Thanks Douglas and David for a wonderful day!

GA Expert Training – hp Australia

This week I spent time in Australia training hp resellers and Systems Architects on the in’s and out’s of the the graphic arts market. I had students from Asia Pacific, including China and Korea. The flight to Australia is 15 hours from LAX and when comming over it takes two days since we pass the international date line. Comming home I actually gain some time, in example I leave this morning at 10:30 am Thursday and return 10:15 am Thursday. I was met with wonderful hospitality and the training was energetic and fullfilling for the students. We had access to the full Designjet line and went through important labs such as file resolution, profile building, and Pantone matching. Thanks again Hani for making my stay pleasant and organizing such an event.

hp VIP Training


hp VIP Training
Originally uploaded by colorcritical.

This week we started the new hp VIP Reseller Training courses at GIA. VIP’s such as John from Tereck Solutions, Jason from Lynn Imaging, and Eric from Arkansas Blue Print took part in the re-certification process. Updated technical and marketing information as well as lab exercises revolving around the Designjet 5500 and 4000 were the focus of the training course. The couse is taught by myslef and offered on a constant basis. Check http://www.graphintel.com for class dates and times.

hp Tech University – Boise Idaho

June 7-11 and June 14-17 was spent working with hp at their Tech University. I was there speaking on behalf of GIA and hp regartding the EFI Designer Edition version 4.2 RIP. Students from all over the world came to hear about the latest technological innovations by hp. He had hands on lech labs designed to familiarize solution architects with the features and details of the latest products. In my session we demonstrated proofing, CMYK Plus Technology, Photo Printing, and Balck and White Printing on both the Designjet 130 and 30 LFP’s. This event was amazing due to the interactivity of the global representation of hp. The interaction of the various technological expertise made for stimulating breakout discussions. Thanks hp and GIA for inviting ColorCritical to participate and share our expertise.

Sammy’s Camera – 4th Floor – Hollywood

Samy’s Camera is a landmark for Photographers in Los Angeles. We were on assignment there with hp to educate and demonstrate color managed technologes. We demonstrated the use of a proper color managed workflow with Adobe Photoshop CS and the hp Designjet 130. I shot this image of the newly designed fourth floor of Sammy’s where they keep their professional studio and high end capture equipment, including an authorized Mac Repair facility.

April Greiman – Made In Space


Door Space I
Originally uploaded by colorcritical.

April Greiman is an innovator in Graphic Design and Communications and this week I had the pleasure of working with her company Made In Space and her staff of talented designers. We trained them on the fundamentals of color management and printing techniques to their new HP Designjet 5500. We printed on a few different media types and decided to mount the graphics to the entrance of the studio. It is a pleasure to work with such creative people. It will be interesting to see what creative ways they will use this technology. I am sure it will be intelligent and engaging. Thanks Made In Space!

HP Photo Influencer Larry Sultan

This week we worked with photographer Larry Sultan in San Francisco. Larry is considered an HP Photo Influencer and with that came ColorCrititcal customized training and color management services. Larry is using an HP Designjet 130 to print work for his portfolio. You can check out more of Sultan’s work by going to http://www.billcharles.com. Bill Charles reps several art photographers including Larry Sultan. The 130 contines to impress it’s owners with it’s beautiful and accurate color from both the driver and optional RIP. The Premium Photo Satin paper is as close to a “C” print one can get digital. Look out Epson!

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